Designing the Future of Competitive Gaming with a Brand-Built Esports Arena
At Hannold Associates and Hannold Management, we thrive on building spaces that empower new industries and energize communities. Our recent work with Valhallan Esports in Camp Hill, PA combined cutting-edge design with high-performance construction to create a fully immersive, franchise-ready esports training facility tailored for the next generation of competitive gamers.
Valhallan’s mission is to create confident, skilled players and strong teammates through structured coaching, inclusive competition, and community building. Our job? To make that mission a reality—by transforming a commercial shell into a brand-aligned esports arena designed to impress, inspire, and perform.
Gaming With Purpose – Built Into Every Inch
Valhallan isn’t your average gaming lounge. It’s a structured, curriculum-based training environment that teaches young players how to compete, communicate, and collaborate. Every element of the space had to reflect structure, energy, and engagement—while staying adaptable for both team play and one-on-one coaching.
Key design-build features include:
Custom Gaming Arena Layout
Engineered for visibility, comfort, and team-based play with desk clusters, raised platforms, and ADA-compliant access throughout.Dynamic Lighting and Brand Integration
Bold colors, LED accents, and wall graphics that align with Valhallan’s national identity and Viking-inspired energy.Private Coaching Rooms
Sound-insulated spaces designed for skill development, mentor sessions, and streaming integration.Parent & Spectator Zone
A designated lounge area offering visibility into the arena while giving families a place to relax, observe, and connect.Low-Glare Finishes + Cable Management
Performance lighting and desk setups designed for screen optimization and behind-the-scenes tech cleanliness.
🛠️ Design + Construction, United
As a design-build project, the Camp Hill Valhallan facility was completed by our in-house team from start to finish—meaning no handoffs, no delays, and full control over budget, timeline, and brand execution.
Benefits of our integrated process included:
Real-time communication with Valhallan’s franchise team
On-the-fly design refinements based on AV and tech needs
Fast-tracked permitting and code approvals for commercial use
Tight construction sequencing to meet opening day goals
Seamless branding integration from walls to wiring
This project wasn’t just about gaming—it was about delivering an experience, one that positions Valhallan Camp Hill as a hub for youth esports, local competition, and community-building events.
A Franchise That’s Changing the Game
Valhallan’s national franchise model is redefining youth extracurriculars—and their Camp Hill location is leading the charge in Pennsylvania. As the demand for structured, inclusive esports training grows, so does the need for spaces that match the movement.
📍 Valhallan Esports – Camp Hill
123 Gettysburg Pike, Camp Hill, PA 17011
🌐 valhallan.com
📱 @valhallancamphill
Have a franchise concept ready to scale?
Hannold Associates and Hannold Management specialize in creating brand-aligned, tech-forward, and experience-driven spaces—from training centers to retail, hospitality, and more.
Let’s build the next level of your brand—together.